Project leader
EASYCOMPTAGEPartners
EUROSHAKTIWARE, ROBOPEC, IQC ASSET MANAGEMENT, WIT, ARCLAN'SYSTEM, Telecom ParisTech Sophia Antipolis, Laboratoire d'Informatique Fondamentale de Lille, Laboratoire des Sciences de l'Information et des Systèmes de Marseille, Centre de recherche en Astrophysique de LyonFunders
FUI,
MAGNUM2
Measure, Analysis and Flow Management, Natively Unified in Stores
The aim of the MAGNUM project is to design and build a range of solutions for the physical trade ecosystem (shopping centers, stores, shops). These solutions make it possible to relate, in real time and interactively, the internal knowledge of affluence, meteorology, economic context) with the various parameters of the customer’s behavior (counting and observation of pedestrian flows and vehicles, evaluation of magnitudes passage and time spent in the store, visitor attitude analysis). The MAGNUM project meets the ethical and social acceptability requirements regarding the restriction of respect for individual freedoms (protection of privacy and confidentiality of personal data).